Marketing Dept. Mission:
- Acquire new customers
- Maintain brand loyalty of current customers
- Promote brand
- Grow new markets
- Maximize return on investment with efficient use of time and resources
Marketing Team Mission:
Our mission is to be creative, fun, easy to work with, best in class communication, always growing our marketing knowledge, and hitting/reporting metrics. #theresnoiinteam
Key Performance Indicators (KPI’s):
Updated through August 2020
New website users
Website traffic
Organic search impressions
Website form fills
Blogs per year
Videos per year
Social followers
Social Media Ads
Total Online Reviews
Online Reviews per source
Online ad phone call clicks
Re-targeting Online Ads
Email opens & clicks
Phone book ad calls
Total Leads
Leads per state
Lead Status
Type of Lead
Lead Sources
