Benchmarking is Great, Until it Limits You

As a newcomer to the copier and printer industry, it was important for me to benchmark Fisher’s against the best copier companies in the country. I did this through our association in the Copier Dealer Association, through my position on Canon’s Dealer Advisory Council, and through other industry relationships. While invaluable to our turnaround of Fisher’s, benchmarking also has a major risk: Becoming limited in ideas, strategies, and expectations.